Louis Vuitton, a brand I am sure we have all heard of. A brand that offers a variety of products – luxury trunks, leather goods, shoes, watches,jewellery, accessories, sunglasses etc. Louis Vuitton is one of the worlds leading international fashion houses.
Louis Vuitton has had a numerous amount of collaborations with artists. The collaborations represents how commercial meets streetwear. Marc Jacobs became the artistic director in 1997 and created many of he collaborations including -Stephen Sprouse, Takashi Murakami, Richard Prince and Yayoi Kusama.
Marc Jacobs first collaboration was with artist -Stephen Sprouse in 2001. This collaboration combined streetwear and Luxury – with the monogram decorated with Sprouse’s graffiti art.
In 2009, it was made into a new collection. After Spouses passing a Marc Jacobs redesigned the new collection. He took two iconic motifs – graffiti & rose and interpreted them over the monogram print – featured on bags, sneakers, pumps, sunglasses, headbands, wallets, raincoats etc.
“I tried to take what Stephen had done at Vuitton and then kind of flip it in my head, and make it Vuitton’s work for Stephen, not Stephen’s work for Vuitton,” Jacobs said. “I just felt it was a funny way to play with it, to pretend to be Sprouse for a bit, and use the work that he did, and then bring it back to the work that he did before I collaborated with him.”
– Marc Jacobs
The fact that they remade the collection as a tribute to him shows a connection between the Artist and the brand.
Another great collaboration with an artist that Louis Vuitton has was with Richard Prince. His nurse paintings were brought to live on Paris’ runway.
The purses within the collection were a series of a paint splatted coated purse with cheeky quotes. The spray painting and text was also worked into the clothing. It was a unique and strange runway show that was brought to peoples attention.
Having artists collaborate with Louis Vuitton would bring attention to the brand. For the brand it helps differentiate the products, reaches out to new audiences, and adds to the brands equity. For the artist it presents a new canvas for their visions and work, also helping them gain exposure and attention.
Cohn,Hana.2013. “The 50 Best Artist Collaborations in Fashion” http://au.complex.com/style/2013/04/the-50-best-artist-collaborations-in-fashion/richard-prince-x-louis-vuitton (accessed 29th September 2016)
Hogg, Finlay. “An Artist Collaboration Could Make Your Brand More Compelling” https://www.linkedin.com/pulse/brand-x-artist-collaborations-finlay-hogg ( Accessed 2 October 2016)
Ilvoelv.”First Look: Louis Vuitton Graffiti & Rose Collection”http://www.ilvoelv.com/2008/12/first-look-graffiti-rose-collection.html ( Accessed 29th September 2016)
Phenomenale. 2014″Louis Vuitton and Richard Prince”https://phenomenale.wordpress.com/2014/08/01/louis-vuitton-and-richard-prince/ (Accessed 2 October 2016)
Spotted Fashion. “Art and Fashion: The Many Collaborations for Louis Vuitton by Marc Jacobs”http://www.spottedfashion.com/2013/10/09/art-and-fashion-the-many-collaborations-for-louis-vuitton-by-marc-jacobs/ (Accessed 27th September 2016)