It was inevitable – thanks to the cyclical and perpetual nature of fashion – that we would eventually see a response that might ultimately eradicate the hipster movement. Enter: Normcore. A term that so effectively captures the self-aware, stylised blandness that you’ve probably been noticing has taken the world by a very simple storm.

Photo credit: Luckymag

Photo credit: Luckymag

To give some history on who coined the term we can give our praise to the almighty trend forecasting collective K-Hole from New York, who have defined the movement of normcore as “being able to change your clothes to participate more fully in whatever situation you find yourself, and can therefore not be broken down into a series of outfits or suggested style icons.” And, contrary to the hipster subculture, instead of constantly trying to keep up with what is ever so current and ever so cool (only the hippest of trends your friends have never even heard of), “normcore is about wearing what you need to, as you need to … it [normcore] seeks the freedom that comes with non-exclusivity. It finds liberation in being nothing special, and realizes that adaptability leads to belonging. Normcore is a path to a more peaceful life”.  So in other words, consider it a kind of non-style with a dash of athleticism you might have once associated with the cast of Seinfield or Friends.

It seems we learnt it all from the best.

It seems we learnt it all from the best.

Although, I’m not so sure how happy K-Hole is that normcore draws immediate association with Larry David and mum jeans. Apparently this is a fairly elementary mistake people happen to have consistently made thanks to an older and more dated K-Hole concept called acting basic, which is more focused on the fashion of looking less like everybody else than finding liberation in being nothing special.

"What do you mean I'm not a style icon?"

What do you mean I’m not a style icon?

An antithesis to this entire movement would be filling you in on ways of how to style your normcore outfit, but it’s entirely possible that you’re already rocking a pretty solid combination via those classic tracksuit pants and Adidas flip-flops you own because casual is pretty much your thing. Keep on forgoing that individuality and embracing acceptance, friend.

Bland for days. Photo credit: Death and Taxes magazine

Bland for days. Photo credit: Death and Taxes magazine

Gorton, T 2014 ‘Everyone’s getting normcore wrong, says its inventors’ Dazed 21/08/2015 <http://www.dazeddigital.com/artsandculture/article/19118/1/everyones-got-normcore-totally-wrong-say-its-inventors>

Duncan, F 2014 ‘Normcore: Fashion for Those Who Realize They’re One in 7 Billion’ The Cut, NYMag 21/08/2015 <http://nymag.com/thecut/2014/02/normcore-fashion-trend.html>

Heisey, M ‘Why Normcore? One writer confronts the anti-fashion trend (and its sister #ActingBasic)’ Fashion Magazine 2015 <http://www.fashionmagazine.com/fashion/2014/03/10/normcore-fashion-trend/>

Advertisements