It’s interesting to observe the continuing appeal and trend of pajama dressing. It’s more than just ugg boots, leggings and a sweatshirt. Designers have and still continue to recreate and reinterpret an outfit every person can relate to in terms of everyday comfort. From the runway to the streets, this trend has aimed to achieve a look that is luxurious yet comfortable, relaxed and dressed up, subtly at once. It is considered to be a stylish alternative and is an evolving look that has various takes on the classic nightwear and is more and more becoming acceptable as daywear. It may not be everyone’s taste, though it has caught the eye and interest of many stylists and celebrities. It appears to be a popular interest of designers who see this trend as a way to break the rules and get creative with the commonly recognisable garments. Some designers have found this to be a opportunity to play on ideas of refinement and luxury and traditional loungewear designs, for example making men’s silk nightwear more feminine, or exaggerating elements of the garments. (i) It has appeared throughout the past decades and recently in collections such as Dolce and Gabbana’s S/S 09, Sofia Coppola’s collaboration with Louis Vuitton for their 2012 resort collection, Thakoon F/W 13 Ready-To-Wear, among numerous others.

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Dolce & Gabbana S/S 09

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Sofia Coppola for Louis Vuitton 2012 Resort Collection

It is said that idea to achieve the pajama look for yourself is to not look like you’re wearing your sleepwear on the streets but to make them look fashionable. The key is to pair it with accessories and pieces you already have in your closet and to create an outfit that appears more structured and put together than looking like you just rolled out of bed. (ii) This means having the option of wearing for example, a simple plain-coloured blouse with printed pajama pants. Attention to details such as the piping detail, tailoring, soft materials, patterns, and cropped bottom of pants are considered important to putting together and pulling off the look.

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The idea of pajamas has come a long way as garments intended for comfort in privacy that began over a century ago and has evolved into fashionable forms for men and women. It was first discovered as a “piejamah” translated as a “leg garment” in India and Iran by British colonials in the 19th century and gradually became mainstream in the U.K and made its way to the U.S decades later. (iii) It seems we will continue to see interpretations of pajama dressing evolve on the runway and on the streets, as the idea of comfort equalling as fashion has taken an remarkable influence.

References:

(I) Fitzpatrick, T., 2013, The Enduring Appeal of Pajama Dressing, accessed from, http://www.businessoffashion.com/2013/07/the-enduring-appeal-of-pajama-dressing.html

(ii) unknown author and year, Pajama Fashion Trend, accessed from, http://livewellnetwork.com/Mirror-Mirror/episodes/How-to-Wear-the-Pajama-Fashion-Trend/9417773

(iii)               Domonoske, C., 2014, From Foreign Garb To Fashion Fad, Pajamas Have Travelled Far, accessed from, http://www.npr.org/blogs/codeswitch/2014/04/13/302548746/from-foreign-garb-to-fashion-fad-pajamas-have-traveled-far

Images:

http://www.style.com/fashion-shows/spring-2009-ready-to-wear/dolce-gabbana

http://www.ibtimes.co.uk/loungewear-trend-pajamas-style-fashion-teens-teenagers-285473

http://www.wgsn.com/blogs/street/pajama-party/attachment/printed-pajama-pants-london-new-york-fashion-week-ss-12-3

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