You don’t have to delve too deep into the Internet to find a fan base for some weird and wonderful things. One such fan base, which has hit it off with men mainly, based in their early twenties is the current Brony fashion subculture.
A Brony for those who aren’t well acquainted with the theme are fans of the My Little Pony: Friendship is Magic show that’s target demographic are little girls. The show is centred on six main characters (ponies), each with a unique personality and a magical power who fight evil and mythical beasts together (What is a Brony? 2014).
These adult men are not what you think. They are not overly effeminate. Majority aren’t gay. They aren’t predatory or being ironic. They are just guys, guys that like My Little Pony: Friendship is Magic.
They began to emerge in late 2010 and early 2011 and have now grown into a widely recognised fan subculture.
Bronies show their appreciation for the show through their art, writings, and music to name a few. They also have fan conventions for the show known as BronyCon (Massengale 2014). Despite what many think, Bronies are becoming more and more popular.
There is an undeniable barrier for many people to accept the Bronies as a fashion subculture. Bronies are a current minority style (Berry 2014); this suggests that the Bronies style of dress could eventually become fashion although that would seem highly unlikely. Dressed in colourful equine-inspired outfits, elaborate bright hair, tutu’s and animal ears these men looks more like they are going to a fancy dress party than just being hardcore fans.
- What is a Brony? 2014, viewed 20 September 2014, <http://whatisabrony.com/>
- Massengale, J 2014, There’s No Horsing Around in ‘A Brony Tale’, viewed 21 September 2014, <http://www.popmatters.com/review/185774-no-horsing-around-a-brony-tale/>
- Berry J 2014, 2432QCA Contemporary Fashion Street Style & Subcultures, retrieved from Griffith University, Queensland College of Art, Learning@Griffith website, < https://bblearn.griffith.edu.au/bbcswebdav/pid-1010412-dt-content-rid-2625166_1/courses/2432QCA_3145_SB/Course%20Content/Week%205%20Street%20Style%20%26%20Subcultures/fashion%205%20street%20style%20lecture.pdf>