When we think of celebrities we think of high designer fashion, boundless amounts of money and that shining white toothy smile.

Celebrities are everywhere, in magazine, ad campaigns for designer perfume or one the news for a drug bust. Their faces are recognisable and sort after.

We associate glamour with being a celebrity. The idea of style and class. Many celebrities like Angelina Jolie, Jennifer Aniston and Jennifer Lopez; to name a few, ooze glamour. These women have a highly constructed fashionable and attractive image. They dress well, always present themselves to a high standard.

Their star profiles are used to sell products to consumers. The attribution of a famous face to a product is transferred through the celebrities’ endorsement of that product. Their endorsement of a product humanises that particular item for the consumer and can evoke an emotional appeal through its association with that particular celebrity (Berry2014).


They are also consumers themselves and represent luxurious lifestyles, which only you and I could dream about. We see what they have recently purchased and what are their current trends are. Magazines like Vogue sport celebrities adorned in high designer couture. While other less high fashion oriented magazines show the consumers where they can get a skirt that looks similar to the one Olivia Palermo wore one summer afternoon. Making the item affordable and available to the reader.

This highly accessible sort after fashion helps to sell items to consumers who don’t necessarily need it. The A-lister helps the consumer believe if they buy the product they will be just like Scarlett Johansson or Miranda Kerr, feeling closer to the celebrity then they actually are.