When critiquing the fashion industry it’s important to recognize the efforts of sustainable artists, who work to minimize the environmental impacts the fashion industry leaves upon the globe. In a world of throw-away, seasonal, trended fashion which evolves heavily around consumerism and globalization, we have begun to see fashion as a dispensable convenience to the way we lead our lives. Consequently this naive perspective of fashion is having a detrimental impact ecologically on our planet, worldwide.
Clothing is no longer brought for practicality and longevity of the item, rather bought to symbolize wealth, luxury, on-point style and too the minute trends of the season. With clothing so readily available to us, with thousands of stores offering ‘get-the-look-celebrity-trends’ at ‘throw-away’ prices it has become all to easy for dispensable clothing to flood the fashion system. In doing this, the world is seeing an overwhelming growth in dispensable ‘throw-away’ fashion, with hundreds of millions of tonnes of clothing disposed of globally to landfill each year as styles and ideals of beauty change. To envisage a sustainable future for our globe, certain artist’s have identified the need for viable design which best utilizes existing materials and products we have excessively available, without the need to fabricate and manufacture, un-necessarily contributing to the global waste disposal issue.
Up cycled couture and design is beginning to make its way into the fashion industry much more prominently, because of its innovative use of recycled and unconventional goods which often go overlooked in modern day society. Vintage clothing and textile waste is also being incorporated into sustainable designs to minimize the percentage waste and carbon footprint the fashion industry leaves upon the globe. Artists such as Maison Martin Margiela and his Artisanal Collection, work entirely with recycled resources. His work isn’t about the ‘luxury of the garment because of their materials, rather the antagonizing time and attention to detail put into creating them’.
This shift in design thinking to create beautiful handcrafted, sustainable couture fashion is a massive shift for prestigious designers. Viable and quality design will become crucial to the fashion system to maintain and stabilize the imbalance and exhausted supplies within the fashion industry.
Brown, S 2013, Refashioned: Cutting-edge clothing from up cycled materials, Laurence King Publishing, United Kingdom.
Desbarats, A 2010, Lets Keep Clothing out of Landfills, viewed 11 August 2014, <http://eartheasy.com/blog/2010/05/lets-keep-clothing-out-of-our-landfills/>.
Theories of Fashion 2010, viewed 11 August 2014, <http://angelasancartier.net/theories-of-fashion>.
Maison Martin Margiela Artisanal, viewed 11 August 2014, <http://www.todayandtomorrow.net/2009/01/29/maison-martin-margiela-artisanal/ >.
Maison Martin Margiela Artisanal, viewed 11 August 2014, <http://www.todayandtomorrow.net/2009/02/10/maison-martin-margiela-artisanal-2/>.
Martin Margiela Artisanal: Reclaming (Clothing) Design, viewed 11 August 2014, <http://inhabitat.com/martin-margiela-artisanal-reclaiming-clothing-design/>.